Elevate the Flooring Retail Customer Experience

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Sales Training Designed by Flooring Professionals, for Flooring Professionals

Edge Experience Academy is a professional sales training program created specifically for flooring Retail Sales Associates and the retailers they represent. Through flooring-focused, interactive training, Edge Experience Academy helps RSAs strengthen the way they guide customers throughout the buying journey, from the first conversation through follow-up and the final sale. Built around the realities of specialty flooring retail, the program equips sales teams with practical skills to create a more consistent, modern customer experience, improve sales conversion, and build stronger customer relationships.

Course Descriptions

Selling Experience In-Store

(6-part series)

Selling Experience In-Store is a six-part training course for Retail Sales Associates that focuses on an introduction to the four-step process (built by & for flooring retail sales associates) to manage customer interactions during the floor buying experience.

Learn how these four steps help close more sales and lead to happier customers.

Six 60-minute live virtual workshops. Participants will be provided a learning guide for use throughout the course.

Selling Experience Outside the Store

(4-part series)

Selling Experience Outside the Store is a four-part training course for Retail Sales Associates that focuses on ways to impact the experience when a customer is not in the store.

Learn best practices in disciplined lead management and effective follow-up strategies at the various steps in the buying journey.

Four 60-minute live virtual workshops. Participants will be provided a learning guide for use throughout the course.

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Invest in Your RSAs to Optimize Each Customer Interaction

Higher Employee Retention

Increased Sales Conversion

Improved Customer Satisfaction

Invest in your RSAs to optimize each customer interaction.

Higher
Employee
Retention

Increased
Sales
Conversion

Improved
Customer
Satisfaction

Training Program Components

Live, virtual workshop sessions

Printed and delivered learning guide

Cohort Style Classes

RSAs from across the country* grouped into cohorts for weekly workshop sessions. *No geographic overlap – RSAs in proximity will not be in same cohort.

Post-Program Access

12 months of access to the Edge Experience Academy platform, including completed course recordings, webinars, and forum discussions.

Register your RSAs in Edge Experience Academy Today!

Flexible scheduling and enrollment instructions will be communicated to you after RSA registration.

Questions? Visit our FAQs page >>

Pricing + Details

Edge Experience Academy Training Credits