Frequently Asked Questions

Edge Experience Academy is a live, cohort-based sales training program designed specifically for flooring retail sales associates. Built around the principles of delivering a modern customer experience in flooring specialty retail, participants learn practical skills they can immediately apply to improve the customer experience, build trust, and drive stronger sales results.

Edge Experience Academy is designed for Retail Sales Associates (RSAs) at any experience level. Whether someone is new to flooring sales or a seasoned professional, the program focuses on the customer experience skills that influence buying decisions and long-term success.

No. Edge Experience Academy is designed for both new and experienced Retail Sales Associates. The concepts and skills taught can be applied regardless of experience level.

Absolutely.
Many experienced RSAs attend Edge Experience Academy to sharpen their customer experience skills, learn new approaches, and gain fresh perspectives from facilitators and peers across the industry.

Yes.
Unlike general sales training programs, Edge Experience Academy is built specifically for flooring specialty retail. The examples, discussions, customer scenarios, and best practices are designed around the flooring buying journey.

Absolutely.
While the courses are designed primarily for Retail Sales Associates, many owners, managers, and sales leaders choose to attend as well. This is especially valuable for leaders who actively sell on the showroom floor or want to better coach and reinforce the skills their associates are learning.

Edge Experience Academy combines flooring-specific content, live facilitator-led instruction, peer learning, practical application, and ongoing resources to help participants immediately apply what they learn on the sales floor and throughout the customer journey.

All Edge Experience Academy courses are delivered live online. Participants attend scheduled virtual workshops led by professional facilitators and engage in discussion with fellow flooring sales professionals from across the industry.

Program length and time commitments vary by course. For the most current details on workshop schedules, session frequency, and course duration, please refer to the individual course descriptions on our website.

Yes. New classes and schedules are added regularly throughout the year. Visit our Course Calendar to view current course offerings, dates, and available class times.

New classes are added regularly throughout the year.
Visit our Course Calendar to view upcoming start dates and available schedules.

Enrollment depends on your retailer’s program participation.

Edge Aligned Member Stores
If your store participates in the Edge-aligned program, you should already be receiving email communications and reminders that provide access to Edge Experience Academy. These communications include instructions for accessing your manager/owner portal, enrolling participants, and utilizing the training credits included with your membership. 

Edge Stores
If you are not participating through an Edge Aligned membership program, you can enroll directly through the Edge Experience Academy website. Simply complete the registration form and submit payment for each Retail Sales Associate you would like to enroll.
After completing registration, you will receive course selection, scheduling, and enrollment instructions via email, along with access to the Owner & Manager Leadership Portal.

If you have questions about enrollment or are unsure which option applies to your store, please contact [email protected].

Because Edge Experience Academy courses are cohort-based and build from one workshop to the next, participants should generally begin with Workshop 1.
If a class has already started, visit the Course Calendar to view upcoming start dates or contact [email protected] for assistance finding the next available cohort.
Our team will be happy to help identify the best upcoming schedule for you or your team.

No problem. Many retailers enroll multiple RSAs at the same time.
Associates can be enrolled in the same course, different courses, or different class times based on their schedules and development needs.

That’s common.
Some RSAs may benefit most from Selling Experience In-Store, while others may need additional development in lead management and follow-up through Selling Experience Outside the Store. Team members can enroll in different courses and schedules based on their individual needs.

We understand that every retailer operates differently.
If none of the currently scheduled classes fit your availability, please contact us at [email protected]. Our team can discuss upcoming schedules and help identify the best option for your team.

Classes are intentionally designed to encourage participation, discussion, and interaction. Cohort sizes vary, but sessions are structured to ensure participants can engage with facilitators and learn from the experiences of other flooring professionals.

Selling Experience In-Store helps RSAs improve the customer experience inside the showroom—from greeting customers and building trust to making recommendations, presenting estimates, and closing sales.

Selling Experience Outside the Store helps RSAs improve the customer experience outside the showroom through lead response, customer communication, follow-up, lead management, and nurturing opportunities throughout the buying journey.

Either course can be a great fit.

Choose Selling Experience In-Store if they need more confidence working with customers in the showroom.

Choose Selling Experience Outside the Store if they need more structure around lead handling, communication, and follow-up.

Selling Experience In-Store.
This course helps RSAs improve customer conversations, recommendations, estimate presentations, and closing confidence through a proven training process that reinforces learning and encourages real-world application.

Selling Experience Outside the Store
This course focuses on lead response, customer outreach, follow-up discipline, lead ownership, and nurturing opportunities over time.

Absolutely.
The courses are complementary and focus on different parts of the customer journey.

Selling Experience In-Store

• Customer engagement
• Product recommendations
• Estimate presentation
• Closing

Selling Experience Outside the Store

• Leads
• First contact
• Follow-up
• Customer nurturing

Together, they provide a complete customer experience training path.

Choose Selling Experience In-Store if your RSA wants to improve:

• Customer conversations
• Building trust
• Product recommendations
• Presenting estimates
• Closing sales

Choose Selling Experience Outside the Store if your RSA wants to improve: 

• Lead response
• First-contact communication
• Follow-up discipline
• Lead management
• Customer nurturing
• Referrals and reviews

Edge Experience Academy workshops are led by professional training facilitators with decades of experience designing and delivering custom learning programs.
Facilitators are skilled at creating engaging discussions, encouraging participation, and helping participants connect course concepts to real-world retail situations.

No. We intentionally organize cohorts to avoid placing participants from overlapping geographic markets in the same class whenever possible.
Participants come from flooring retailers across North America, creating opportunities to learn from professionals serving different customers, markets, and regions.

Yes.
One of the unique benefits of Edge Experience Academy is the opportunity to learn alongside flooring professionals from across North America. Participants often gain valuable insights from hearing how other retailers approach similar customer and sales challenges.

Edge Experience Academy is designed to be highly interactive.
Participants are encouraged to engage in discussions, share experiences, participate in activities, and apply concepts to real-world situations. The goal is active learning—not simply watching a presentation.

Yes. Participants receive a learning guide and access to the Edge Experience Academy platform, including workshop recordings, resources, and community discussions.

All live workshops are recorded and made available through the Edge Experience Academy platform, allowing participants to review content or catch up on sessions they were unable to attend live.

Participants receive access to course resources, workshop recordings, and the Edge Experience Academy community for one year following course completion, allowing them to revisit key concepts and continue learning over time.

Yes.
Managers and owners have access to support materials and coaching resources designed to help reinforce key concepts and encourage ongoing development during the workshops and after they are completed.

No. The programs focus on customer experience, communication, trust-building, lead management, and sales behaviors that help customers move confidently through the buying process.